Description |
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Vu is a start-up founded by a former marketing V.P. of a major wallcovering manufacturer, with the expressed intent of revitalizing design and marketing for the industry. Among Vu’s first assignments was the Cirqa brand of wallcovering, which was in need of a revamped identity. Working with Vu, we developed a new logo, tip cards and packaging concepts. We then worked with sample manufacturers to create a new packaging system for samples and tip cards that will ultimately replace the ubiquitous 3-ring binder. |
