Project

Description

William Reid - Identity graphics

This business stationary for William Reid includes an oversized foil stamped card that emulate existing hangtags. Policy-style envelopes with black, foil stamped flaps also mirror hangtags while lending an air of sophistication to the simple, elegant stationary.

The typeface Bembo, inspired by 14th century Italian type cutter Francesco Griffo, was selected as the company typeface to evoke the old-world warmth and Italian character of Reid’s collections. It also complements the simple modernity of the sans-serif logo's typeface.